MBA - Marketing Management | Edubuild Learning

MBA - Marketing Management

Master of Business Administration in Marketing Management

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Created by Suresh Gyan Vihar University
Last updated Fri, 28-Jul-2023
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Course overview

MBA in Marketing Management is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention.

What will i learn?

  • To provide insights regarding major decision making with primarily focus on risk management.
  • To prepare business leaders that can manage and reduce corporate liabilities.
  • To comprehend different processes involved in identification, management and controlling risks in real time.
  • Understand how to use statistical tools and apply theories in the decision making process.
Requirements
  • Minimum 50% marks in Graduation
  • Less than 50 % with 2 year of minimum experience is required
  • Duration Minimum- 2 years Maximum- 4 years
Curriculum for this course
20 Lessons 00:00:00 Hours
Semester 1
5 Lessons 00:00:00 Hours
  • Modern Business Organization and Management
    .
  • Global Business Environment & Economics
    .
  • Accounting & Financial Management
    .
  • HR & OB
    .
  • Business & Corporate Law
    .
Semester 2
5 Lessons 00:00:00 Hours
  • Business Research Methodology
    .
  • Modern Marketing Management
    .
  • Information Technology for Business
    .
  • Production Operations & SCM
    .
  • Business Communication Skills
    .
Semester 3
5 Lessons 00:00:00 Hours
  • Business Policies & Strategic Management
    .
  • Entrepreneurship & Innovation Management
    .
  • Consumer Behavior
    .
  • Fundamentals Of Advertising
    .
  • Team Building and Leadership
    .
Semester 4
5 Lessons 00:00:00 Hours
  • Business Ethics & Corporate Governance
    .
  • Strategic Marketing Management
    .
  • International Marketing Strategy
    .
  • Fundamentals Of Global Business Management
    .
  • Project Work
    .
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Suresh Gyan Vihar University

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